Client:
SheSize - A women’s fitted shirt e-commerce
Brief:
A newly established business requesting help in driving traffic to the website and increasing overall revenue
Process:
Debriefing - research - concept ideation - production
Deliverables:
A digital marketing plan and content strategy packaged as an e-book.
Our plan advised the client how to optimize the use of social media channels and the website using short term and long term content strategies based on trends, data and customer profiling insights.
We provided a breakdown of the data analytics and a guide on how to optimize SEO and SEM to achieve further reach.
Role:
Content strategist and client contact.
I was also involved in general research, concept ideation and copywriting.
